Brand Intelligence Analyst

Role description

The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.The Day-to-Day:Conduct social listening, identifying client and prospective service opportunities and addressing as appropriateAnalyze reputational situations, gathering research across multiple data sources to make a business recommendationIdentify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendationDistill brand media coverage into important highlights and observations for managementMaintain knowledge of evolving and new online platforms, including the latest security enhancementsResearch and implement new processesIdentify gaps in our existing processes and technologies, recommending and implementing change to improveDevelop and implement social media campaigns to achieve specific reputational goals, including content creation and community interactionYour Qualifications:Bachelor's degree or equivalent combination of education and experience requiredHighly developed qualitative and quantitative skills requiredAnalyze various situations, develop creative solutions and adapt to changes in a fast paced, team environmentExperience managing ad campaigns preferredPrior experience using social media management tools (Sprout, Hootsuite)Prior experience using social listening tools (Brandwatch, Talkwalker)Compensation:$80,200 - $120,000 base salary per year in the state of WA - New hires should expect to start at the lower end of the range depending on experienceEligible for a discretionary bonus based on firm and individual performanceWhy Fisher Investments:We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:100% paid medical, dental and vision premiums for you and your qualifying dependentsA 50% 401(k) match, up to the IRS maximum20 days of PTO, plus 10 paid holidays Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder careThis is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change. FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER