Digital Content Specialist (Enrollment)

Role description

Digital Content Specialist (Enrollment) Founded in 1818, Saint Louis University is one of the nation's oldest and most prestigious Catholic universities. SLU, which also has a campus in Madrid, Spain, is recognized for world-class academics, life-changing research, compassionate health care, and a strong commitment to faith and service. Job Summary The Digital Content Specialist (Enrollment) works under the general direction of the Office of Admission to create compelling, platform-native content that helps students see themselves at SLU — from their first impression on social media to their decision to apply and enroll. This position designs and produces multimedia assets for social, email and visit event promotions. This position collaborates with the admission communication team to translate email strategy into visually compelling, conversion-focused emails sent from our customer relationship management system (Slate). Additionally, this position supports and maintains University brand standards and best practices for digital media. Primary Job Responsibilities Works closely with the communication team to design and implement visual content within Slate Deliver mailings including email headers, graphics and modular layouts Designs and implements visual content for relevant social media platforms such as Instagram Manages social media channels and content for the Office of Admission, which includes collaborating with professional and student staff to develop new content when necessary, managing changes both anticipated and spontaneous, monitoring shifting trends within higher education and responding to engagement and periodically auditing existing content; manages web-based social media manager platform Builds data-driven visual strategies using Slate queries Collaborates with various units within the Office of Admission, the Division of Enrollment Management, and other areas of the University to create visual content for projects to support greater university- and division-wide goals Creates short-form storytelling video content; shoots, edits and produces short-form video content, creates motion graphics and animated elements Adapts content for different audiences (undergraduate, graduate, parents, families, counselors, etc.) Develops and designs compelling slide decks for the office and division Performs other duties as assigned Knowledge, Skills, and Abilities Knowledge of design software (Adobe Creative Cloud applications) and technologies Knowledge of content management systems and email marketing applications Knowledge of social media trends, branding and marketing strategies Basic understanding of HTML/CC for email formatting and responsive email design principles Interpersonal/human relations skills Strong verbal and written communication skills Organizational, analytical and problem-solving skills; ability to handle multiple tasks under pressure and meet deadlines Attention to detail and commitment to high quality service Resourceful, creative and self-motivated Collaborative and cooperative approach to coworkers Ability to adapt to work environment changes, and relate to a diverse population Ability to manage internal stakeholders Ability to maintain confidentiality Minimum Qualifications Bachelor's degree One or more years of relevant work experience Candidates must submit a portfolio of samples that demonstrate their qualifications for this role Applicants must include: 1) a cover letter; 2) a resume/curriculum vitae; 3) Candidates must submit a portfolio of samples that demonstrate their qualifications for this role. You can upload these items on the first page, "My experience," of the application. Remote/In-person Expectations This position will require the individual to work in the office with the flexibility to work a hybrid schedule, up to two days per week remotely, upon completion of the first 6 months of initial onsite training and familiarizing with department work and operations in compliance with the requirements of the SLU Remote Staff Flexible Work Policy. Full-Time Benefits: SLU offers full-time employees tuition remission benefits for themselves and their dependents! Saint Louis University offers an excellent benefits package designed to support your well-being, growth, and sense of purpose. Employees enjoy generous health, dental, and vision coverage options, and a retirement plan with a match. SLU is also deeply committed to work-life balance, offering generous paid time off, holidays, and wellness resources, all within a values-driven, Jesuit environment that prioritizes care for the whole person.