Demand Generation Manager

Piano

Location

Amsterdam, Netherlands
Published

19.09.2026
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Role description

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Piano’s Digital Experience Cloud empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavioral indicators, and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, increase customer engagement, and enable large-scale personalization from a single platform. Headquartered in Amsterdam with offices in the Americas, Europe, and Asia-Pacific, Piano serves a global client base including Air France, the BBC, CBS, Kirin Holdings, Jaguar Land Rover, and many more. Piano has been recognized as one of the world’s most innovative and fastest-growing tech companies by the World Economic Forum, Red Herring, Inc., and Deloitte. For more information, visit piano.io.

As our global Demand Generation Manager at Piano, you’ll be responsible for developing and scaling integrated marketing programs that drive pipeline growth across a wide array of channels to support Piano’s revenue goals. You will oversee the strategy and own execution of demand generation campaigns while partnering closely across teams. This role is critical to fueling net new business acquisition and expanding our pipeline.

The ideal candidate has a strong track record of creating and executing demand generation campaigns that deliver measurable results. Success in this role requires previous experience with enrichment tools for account building and the ability to thrive in a fast-paced, innovative environment.

Key Responsibilities

Develop and execute short and long-term multi-channel campaigns that drive high-quality leads and pipeline growth.
Continuously optimize performance, confidently assessing which campaigns (by vertical) are working and identifying areas for improvement.
Execute enrichment tables within Piano’s existing toolkit for account targeting, with strategic input from Sales and Marketing.
Lead weekly reporting on program performance, making data-driven adjustments to improve results against goals.
Regularly monitor overall sales funnel activity, identify process gaps, and work closely with our Sales team to resolve them effectively.
Become a subject matter expert in Piano Analytics and our target segments to better inform campaign strategy.
Maintain efficient feedback loops with the Sales and Marketing teams to ensure strong alignment.

Skills & Qualifications

5+ years of professional experience, including 3+ years in demand generation at a high-growth SaaS startup.
Direct experience building and segmenting audiences and accounts within enrichment tools (e.g., Clay) is required.
Proactive in monitoring performance and adjusting tactics with involved stakeholders ensure campaign success.
Strong analytic skills, including lead forecasting and campaign analysis.
Clear understanding of demand generation best practices, industry trends, and marketing operations in B2B environments.
Proven success partnering with Sales and Business Development to align marketing efforts directly to revenue outcomes.
Ability to think strategically while executing with close attention to detail.
Willingness to travel as needed.

Why Join Us?

This is a unique opportunity to join a fast-growing, innovative company and actively contribute and spearhead Piano’s global expansion in the digital Analytics space.

Exciting tasks and space for your ideas
Collaborative and agile working culture with direct communication
Vibrant team culture locally and globally
Hybrid working model from our Amsterdam office

Applicants for this position should have the authorization to work in the Netherlands without sponsorship from the Company.

Piano is committed to equal opportunity employment. All talent is welcome to apply, including individuals with disabilities.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing, Business Development, and Sales
Industries
Technology, Information and Media, Software Development, and IT Services and IT Consulting

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