Senior Marketing Analyst
Role description
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Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.
We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.
What You’ll Do & Who You Are
Your Role at a Glance
Job Title : Senior Marketing Analyst, lvl13
Location : Amsterdam, hybrid
Contract Type : Full time
Team : Data
Scope of the role
The Benelux Business Analytics team is responsible for business and marketing analytics for Marktplaats and 2dehands. In the role of Senior Marketing Analyst, you will be responsible for steering our marketing to the best results using your data-driven approach. Working closely with both the Chief Marketing Officer and our marketeers, CRM and Martech teams, you'll translate complex data into actionable insights that directly influence marketing strategy and budget allocation.
You are a high-impact contributor with a strong analytical mindset and a track record of top performance. You bring strategic thinking to the design and evolution of data structures, proactively identify opportunities for automation and operational efficiency, and translate complex data into actionable insights. With excellent communication skills, you serve as a trusted partner to both technical teams and business stakeholders—bridging the gap between analysis, engineering, and decision-making.
What You'll Do
- Lead the development of the marketing effectiveness framework covering tactics such as CRM, paid media, MMM, SEO, content, email and webinars across the customer journey
- Lead the continuous development of initiatives as segmentation, CLV and Value Based Bidding
- Deliver set up experiments and perform channel performance analysis, including incrementality testing, A/B testing and evaluation
- Set-up, automate, maintain, and own dashboards and reporting structure while closely work together with the CMO to define key metrics and steer the marketing strategy
- Construct and deliver clear, concise presentations of findings and insights, key product and user performance metrics and management recommendations both in oral and written form
- Professional experience of 5-8 years.
- Expertise in SQL, Tableau and Excel is required, as well as GA4 experience. Experience with Python or similar is expected
- Proven experience in working with large, multisource data sets and usage of analytics to drive business and product decisions and strategy
- Great stakeholder management skills, able to set priorities and manage own time within a varied stakeholder landscape
- Ability to work in an agile and flexible environment where change is part of the day-to-day environment
Ready to shape the future of circular commerce in the Netherlands?
Apply now via our career page or LinkedIn.
Let’s grow together — and build a smarter marketplace for all.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
- An attractive Base Salary
- Participation in our Short-Term Incentive plan (annual bonus)
- Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moonwell why not! just make sure you have internet connection!
- A 24/7 Employee Assistance Program for you and your family, because we care ️
- Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Information TechnologyIndustries
Technology, Information and Internet
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